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Whatever you do, don't contact the vendor and say, "Hey, your sale page sucks. I gotta rewrite it, appears like a chimp went berserk in the dark, with a collection of fluorescent paints and a banana."

A simpler way to seat your offensive offer is something more along the lines of : "That's a superb product and a very dynamic selling page, but my list is a conservative bunch who think beige is too much colour on a wall. Would you be OK with me writing an advertising letter that they are going to be so comfortable with, so it brings us both more sales?"

This is just a matter of common pleasantness - but it is amazing how many marketers decide to skip over this step. Some do this because their idea is, if theyare going to promote this young dog, it had better bark or they're not wasting their time, and the vendor can just fix it.

Perhaps your list would essentially respond well to flashing arrows and fire-engine red backgrounds! If this is a new niche youare only just beginning to harvest, spend at least two seconds considering this thought.

Contact the vendor, and check that he doesn't mind if you create your own landing page.

Use your hoplink to redirect readers to your own ( re-designed and custom-tailored ) sale page.

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